R2R

No dedicated HT Wiki article yet. This page mirrors the heidict entry for R2R — add ecosystem context above the mirror when known.

heidict entry

R2R — /ˌɑːr.tuːˈɑːr/ · noun · sentiment: derogatory.

Inflections

Form	Value
expansion	retard to retard	attributive	R2R

Definitions

(informal, playful, derogatory, business-slang, tech-slang) — *R*etard *to* *R*etard: a business model where both sides of the transaction are incompetent, unserious, credulous, or terminally online. The seller has found product-market fit by locating a buyer with exactly the same broken incentives and calling the resulting exchange an economy.
- the token marketplace is R2R: idiots selling yield to other idiots
- that founder community achieved perfect R2R product-market fit
- no revenue outside the group chat, just a closed-loop R2R economy
Positioned against: R2B (sense 1), R2C (sense 1) (axis: customer-type-in-parody-business-model) — R2R puts an R on both ends of the transaction; R2B grants the buyer institutional status, while R2C grants the buyer ordinary consumer status.

Etymology

R: Initial of retard, appearing on both sides because the insult is applied equally to seller and buyer.
2: Internet-era rebus for to, inherited from labels such as B2B, B2C, and C2C.

A parodic business-model initialism built on the same X2Y template as B2B and C2C. Unlike R2B and R2C, it denies either side the straight role: the entire market is endogenous to the R population.

Usage

R2R is the closed-loop case: the seller and customer are both targets of the joke. Contrast R2B and R2C, which reserve the R for the supplier and classify the customer by market segment.

Sources

Canonical entry: heidict — R2R
Source of truth (YAML): ~/ht/heidict/entries/r2r.yaml
Curated by Benedict under heidict editorial doctrine.

R2R